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01194cam a2200301 a 4500 |
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| 008 |
111201s2010 enka b 001 0 eng |
| 020 |
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|a 9780470614150
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| 020 |
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|a 0470614153
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| 035 |
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|l 44718
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| 040 |
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|a DLC
|c DLC
|d GR-PeUP
|
| 082 |
0 |
0 |
|a 658.8΄72 AAK
|
| 100 |
1 |
|
|a Aaker, Jennifer Lynn.
|
| 245 |
1 |
4 |
|a The dragonfly effect :
|b quick, effective, and powerful ways to use social media to drive social change /
|c Jennifer Aaker, Andy Smith ; with Carlye Adler.
|
| 260 |
|
|
|a San Francisco :
|b Jossey-Bass,
|c c2010.
|
| 300 |
|
|
|a xxv, 211 σ. :
|b εικ. ;
|c 22 εκ.
|
| 504 |
|
|
|a Περιέχει βιβλιογραφία και ευρετήριο.
|
| 650 |
|
4 |
|a Internet marketing
|x Political aspects.
|
| 650 |
|
4 |
|a Social media
|x Political aspects.
|
| 650 |
|
4 |
|a Internet
|x Social aspects.
|
| 650 |
|
4 |
|a Social entrepreneurship.
|
| 650 |
|
4 |
|a Social responsibility of business.
|
| 650 |
|
4 |
|a Social change.
|
| 700 |
1 |
|
|a Smith, Andy,
|d 1968-
|
| 700 |
1 |
|
|a Adler, Carlye.
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20111201
|h 658.8΄72 AAK
|p 00164016
|q 00164016
|t NOLOAN
|y 23
|4 1
|
| 856 |
4 |
|
|d /webopac/covers/02/44718_9780470614150.jpg
|
| 856 |
4 |
|
|d /webopac/covers/02/44718_0470614153.jpg
|
