Strategic management from theory to practice /
| Κύριος συγγραφέας: | Amason, Allen C. |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
New York, N.Y. :
Routledge,
c2011.
|
| Θέματα: | |
| Διαθέσιμο Online: |
http://www.tandfebooks.com/isbn/9780203865835 http://www.tandfebooks.com/action/showBook?doi=10.4324/9780203865835 |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- An introduction to strategic management
- Understanding organizational performance
- Tools of the trade: an overview of the framework
- Analyzing the environment: assessing the opportunities and threats
- Analyzing capabilities and resources: assessing the strengths and weaknesses
- Strategies for competitive advantage: value, customers and transactions
- Corporate and multi-business unit strategy
- Strategy implementation: fit, adaptation and learning
- A general framework: strategy, entrepreneurship and international business
- Strategic leadership: leading and governing.