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01403cam a2200337 a 4500 |
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160706s2014 enk b 001 0 eng |
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|a 9781292040332
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|a 1292040335
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035 |
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|l 49473
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040 |
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|a DLC
|c GR-PeUP
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082 |
0 |
0 |
|a 658.8 MOH
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100 |
1 |
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|a Mohr, Jakki.
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245 |
1 |
0 |
|a Marketing of high-technology products and innovations /
|c Jakki Mohr, Sanjit Sengupta, Stanley Skater.
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250 |
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|a 3η έκδοση.
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260 |
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|a Harlow :
|b Pearson Education Limited,
|c 2014.
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300 |
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|a ιι, 542 σ. :
|b εικ., διαγρ. ;
|c 26 εκ.
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500 |
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|a Pearson new international edition.
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504 |
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|a Περιέχει βιβλιογραφία και ευρετήριο.
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650 |
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4 |
|a High-technology industries
|x Marketing.
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650 |
|
4 |
|a Sales & marketing.
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650 |
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4 |
|a Hi-Tech manufacturing industries.
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650 |
|
4 |
|a Υψηλής τεχνολογίας βιομηχανίες
|x Μάρκετινγκ.
|
650 |
|
4 |
|a Πωλήσεις.
|
650 |
|
4 |
|a Hi-Tech μεταποιητικές βιομηχανίες.
|
700 |
1 |
|
|a Sengupta, Sanjit.
|
700 |
1 |
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|a Slater, Stanley.
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852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20160706
|h 658.8 MOH
|p 00175622
|q 00175622
|t BIO
|y 0
|4 2
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852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20160706
|h 658.8 MOH
|p 00175623
|q 00175623
|t BIO
|y 0
|4 1
|
856 |
4 |
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|d /webopac/covers/03/49473_9781292040332.jpg
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856 |
4 |
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|d /webopac/covers/03/49473_1292040335.jpg
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