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|l 50512
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| 040 |
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|a GR-PeUP
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| 082 |
0 |
0 |
|a 658.8 PET
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| 100 |
1 |
|
|a Peter, J. Paul.
|
| 245 |
1 |
2 |
|a A preface to marketing management /
|c J. Paul Peter, James H. Donnelly.
|
| 250 |
|
|
|a 9η έκδοση.
|
| 260 |
0 |
|
|a Boston :
|b Irwin/McGraw-Hill,
|c 2003.
|
| 300 |
|
|
|a xiv, 280 σ. ;
|c 23 εκ.
|
| 490 |
1 |
|
|a The Irwin/McGraw-Hill series in marketing ;
|
| 504 |
|
|
|a Περιέχει βιβλιογραφία και ευρετήριο.
|
| 650 |
|
4 |
|a Marketing
|x Management.
|
| 650 |
|
4 |
|a Strategic planning.
|
| 650 |
|
4 |
|a Product design
|x Planning.
|
| 650 |
|
4 |
|a Product development.
|
| 650 |
|
4 |
|a Μάρκετινγκ
|x Διοίκηση και οργάνωση.
|
| 700 |
1 |
|
|a Donnelly, James H.
|
| 830 |
|
|
|a The Irwin/McGraw-Hill series in marketing.
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20171102
|h 658.8 PET
|p 00178580
|q 00178580
|t LOAN
|y 0
|4 1
|