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Περιεχόμενα: Chapter 1. Introducing strategy-Part I THE STRATEGIC POSITION, Introduction to Part I - Chapter 2. The environment - Chapter 3. Strategic capabilities - Chapter 4. Strategic purpose - Chapter 5. Culture and strategy Commentary on Part I. The Strategic Position. Part II STRATEGIC CHOICES Introduction to Part II - Chapter 6. Business strategy - Chapter 7. Corporate strategy and diversification - Chapter 8. International strategy - Chapter 9. Innovation and entrepreneurship - Chapter 10. Mergers, acquisitions and alliances Commentary on Part II Strategic Choices. Part III STRATEGY IN ACTION Introduction to Part III - Chapter 11. Evaluating strategies - Chapter 12. Strategy development processes - Chapter 13. Organising for success - Chapter 14. Leading strategic change - Chapter 15. The practice of strategy Commentary on Part III Strategy in Action CASE STUDIES The LEGO Group: adopting a strategic approach The global pharmaceutical industry: in the land of shrinking giants Vodafone: developing communications strategy in the UK market Global forces and the Western European brewing industry A source of cheap energy or a source of problems - the potential benefits and costs of shale gas H&M in fast fashion: continued success? The Formula 1 constructors: capabilities for success Integration of a Corporate Social Responsibility programme in Coloplast Manchester United FC: still successful despite new threats Pierre Fabre: culture and the challenges of internationalisation Adnams - a living company Ryanair: the low fares airline - future directions? Marks and Spencer: is this as good as it gets? Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector Going for growth: Teva's global strategy CRH plc: dimensions of successful corporate strategy SABMiller: from strength to strength The internationalisation of Tesco - new frontiers and new problems Gridsum and the Microsoft partner ecosystem: engaging in China and beyond? Severstal: growth strategies in a Russian steel company FeedHenry - innovating in the cloud Flight Centre Limited Strategic leadership and innovation at Apple, Inc. The acquisition of Cadbury PLC by Kraft Foods, 2010 Gazprom and NIS: the oil and gas industry in Serbia International HIV/AIDS Alliance (B): a strategy for 2020 The Mexican narco-trafficking problem Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong GMB: strategic leadership in a trade union Academies and Free Schools Paul Polman and the revitalisation of Unilever LEAX: managing growth in a volatile world Changing tracks at Babcock Rail In the boardroom at HomeCo QR National - Aurizon Glossary Index of names General index Acknowledgements.
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