Marketing decision making : a model building approach /
| Κύριος συγγραφέας: | Kotler, Philip. |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
London :
Holt,Rinehart and Winston,Inc.,
1971.
|
| Σειρά: |
Hilt, Rinehart and Winston marketing series.
|
| Ταξινομικός αριθμός: |
658.8 KO |
| Θέματα: | |
| Ετικέτες: |
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| 001 | 1/7185 | ||
| 008 | 950711s1971 enk 00110 eng d | ||
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| 035 | |l 7484 | ||
| 040 | |a DLC |b GR-PeUP | ||
| 082 | 0 | 0 | |a 658.8 KO |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing decision making : |b a model building approach / |c Philip Kotler. |
| 260 | |a London : |b Holt,Rinehart and Winston,Inc., |c 1971. | ||
| 300 | |a xi,720 σ. : |b εικ. ; |c 23 εκ. | ||
| 490 | 1 | |a Hilt, Rinehart and Winston marketing series ; | |
| 500 | |a Περιέχει ευρετήριο. | ||
| 650 | 4 | |a Marketing. | |
| 650 | 4 | |a Marketing Decision theory. | |
| 830 | |a Hilt, Rinehart and Winston marketing series. | ||
| 852 | |a INST |b UNIPILB |c MAIN |e 20040709 |h 658.8 KO |p 00106012 |q 00106012 |t LOAN |y 0 |4 1 | ||