Marketing management /
| Κύριος συγγραφέας: | Boyd, Harper. |
|---|---|
| Άλλοι συγγραφείς: | Massy, William F. |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
New York :
Harcourt Brace Jovanovich,
[1972]
|
| Σειρά: |
The Harbrace series in Business and Economics.
|
| Ταξινομικός αριθμός: |
658.8 BO |
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00771nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 1/8530 | ||
| 008 | 720607s1972 nyua b 00110 eng | ||
| 020 | |a 0155551124 | ||
| 035 | |l 8849 | ||
| 040 | |a DLC |c GR-PeUP | ||
| 082 | 0 | 0 | |a 658.8 BO |
| 100 | 1 | |a Boyd, Harper. | |
| 245 | 1 | 0 | |a Marketing management / |c [by] Harper W. Boyd, Jr. [and] William F. Massy. |
| 260 | |a New York : |b Harcourt Brace Jovanovich, |c [1972] | ||
| 300 | |a xii, 618 p. : |b illus. ; |c 24 cm. | ||
| 490 | 1 | |a The Harbrace series in Business and Economics ; | |
| 504 | |a Includes bibliographical references. | ||
| 650 | 4 | |a Marketing |x Management. | |
| 700 | 1 | |a Massy, William F. | |
| 830 | |a The Harbrace series in Business and Economics. | ||
| 852 | |a INST |b UNIPILB |c MAIN |e 20040709 |h 658.8 BO |p 00109509 |q 00109509 |t LOAN |y 0 |4 1 | ||