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770617s1977 ilua b 00110 eng |
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|a 0256019258
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| 035 |
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|l 8904
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| 040 |
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|a DLC
|b GR-PeUP
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| 082 |
0 |
0 |
|a 659.1 DI
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| 100 |
1 |
|
|a Dirksen, Charles J.
|
| 245 |
1 |
0 |
|a Advertising principles, problems, and cases /
|c Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia.
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| 250 |
|
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|a 5th ed.
|
| 260 |
0 |
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|a Homewood, Ill. :
|b R. D. Irwin,
|c 1977.
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| 300 |
|
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|a xviii, 690 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
|
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|a First-4th ed. published under title: Advertising principles and problems.
|
| 500 |
|
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|a Rev. ed. published as: Advertising. 6th ed. 1983.
|
| 504 |
|
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|a Bibliography: p. 675-677.
|
| 500 |
|
|
|a Includes indexes.
|
| 650 |
|
4 |
|a Advertising.
|
| 650 |
|
4 |
|a Advertising
|x Case studies.
|
| 700 |
1 |
|
|a Kroeger, Arthur,
|d 1908-
|
| 700 |
1 |
|
|a Nicosia, Francesco M.
|
| 852 |
|
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|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 659.1 DI
|p 00106122
|q 00106122
|t LOAN
|y 0
|4 1
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