Marketing management : a planning approach /
Κύριος συγγραφέας: | Hughes, George David. |
---|---|
Μορφή: | Βιβλίο |
Γλώσσα: | English |
Στοιχεία έκδοσης: |
Reading, Mass. :
Addison-Wesley Pub. Co.,
c1978.
|
Σειρά: |
Addison-Wesley series in marketing.
|
Ταξινομικός αριθμός: |
658.8 HU |
Θέματα: | |
Ετικέτες: |
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035 | |l 9290 | ||
040 | |a DLC |b GR-PeUP | ||
082 | 0 | 0 | |a 658.8 HU |
100 | 1 | |a Hughes, George David. | |
245 | 1 | 0 | |a Marketing management : |b a planning approach / |c G. David Hughes. |
260 | |a Reading, Mass. : |b Addison-Wesley Pub. Co., |c c1978. | ||
300 | |a xxviii, 576 p. : |b ill. ; |c 25 cm. | ||
490 | 1 | |a Addison-Wesley series in marketing ; | |
504 | |a Includes bibliographies and index. | ||
650 | 4 | |a Marketing |x Management. | |
650 | 4 | |a Marketing |x Management |x Case studies. | |
650 | 4 | |a Marketing. | |
830 | |a Addison-Wesley series in marketing. | ||
852 | |a INST |b UNIPILB |c MAIN |e 20040709 |h 658.8 HU |p 00109913 |q 00109913 |t LOAN |y 0 |4 1 | ||
852 | |a INST |b UNIPILB |c MAIN |e 20040709 |h 658.8 HU |p 00110616 |q 00110616 |t LOAN |y 0 |4 2 |