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780103s1977 ilua b 00000 eng |
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|a 0030136164
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035 |
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|l 9786
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040 |
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|a DLC
|b GR-PeUP
|
082 |
0 |
0 |
|a 658.8'3 BE
|
245 |
0 |
0 |
|a Behavioral models for market analysis :
|b foundations for marketing action /
|c [edited by] Francesco M. Nicosia, Yoram Wind.
|
260 |
0 |
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|a Hinsdale, Ill. :
|b Dryden Press,
|c c1977.
|
300 |
|
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|a 194 p. :
|b ill. ;
|c 25 cm.
|
504 |
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|a Includes bibliographies.
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650 |
|
4 |
|a Marketing research
|x Addresses, essays, lectures.
|
650 |
|
4 |
|a Consumers
|x Addresses, essays, lectures.
|
650 |
|
4 |
|a Competition
|x Addresses, essays, lectures.
|
700 |
1 |
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|a Nicosia, Francesco M.
|
700 |
1 |
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|a Wind, Yoram.
|
852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 658.8'3 BE
|p 00108628
|q 00108628
|t LOAN
|y 0
|4 1
|