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| LEADER |
00810nam a2200229 i 4500 |
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1/9505 |
| 008 |
790403s1979 ohua b 00110 eng |
| 020 |
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|a 053819510X
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| 035 |
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|l 9833
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| 040 |
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|a DLC
|b GR-PeUP
|
| 082 |
0 |
0 |
|a 658.8'02 OD
|
| 100 |
1 |
|
|a O'Dell, William F.
|
| 245 |
1 |
0 |
|a Marketing decision making :
|b analytic framework and cases /
|c William F. O'Dell, Andrew C. Ruppel, Robert H. Trent.
|
| 250 |
|
|
|a 2d ed.
|
| 260 |
0 |
|
|a Cincinnati :
|b South-Western Pub. Co.,
|c c1979.
|
| 300 |
|
|
|a vi, 362 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographies and index.
|
| 650 |
|
4 |
|a Marketing
|x Decision making.
|
| 650 |
|
4 |
|a Marketing
|x Decision making
|x Case studies.
|
| 700 |
1 |
|
|a Ruppel, Andrew C.
|
| 700 |
1 |
|
|a Trent, Robert H.
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 658.8'02 OD
|p 00109733
|q 00109733
|t LOAN
|y 0
|4 1
|
