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|a 0256139903
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| 035 |
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|l 14430
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|a DLC
|b GR-PeUP
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| 082 |
0 |
0 |
|a 658.8 PE.
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| 100 |
1 |
|
|a Perreault, William D.
|
| 245 |
1 |
0 |
|a Basic marketing:
|b a global managerial approach/
|c William D. Perreault, E. Jerome McCarthy.
|
| 250 |
|
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|a 12th ed.
|
| 260 |
|
|
|a Chicago:
|b Irwin,
|c 1996.
|
| 300 |
|
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|a 833p.:
|b ill.;
|c 30cm.
|
| 490 |
1 |
|
|a The Irwin series in marketing ;
|
| 500 |
|
|
|a Includes bibliographical references & index.
|
| 650 |
|
4 |
|a Marketing
|x Management.
|
| 700 |
1 |
|
|a McCarthy, Jerome E.
|
| 830 |
|
|
|a The Irwin series in marketing.
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 658.8 PE.
|p 00129975
|q 00129975
|t LOAN
|y 0
|4 1
|
| 852 |
|
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|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 658.8 PE.
|p 00129976
|q 00129976
|t LOAN
|y 0
|4 2
|
| 856 |
4 |
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|d /webopac/covers/01/14430_0256139903.jpg
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