Consumer-centric category management : how to increase profits by managing categories based on consumer needs /
| Corporate συγγραφέας: | ACNielsen Company. |
|---|---|
| Άλλοι συγγραφείς: | Karolefski, John., Heller, Al. |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
c2006
|
| Ταξινομικός αριθμός: |
658.7'8 ACN |
| Θέματα: | |
| Διαθέσιμο Online: |
http://www.loc.gov/catdir/toc/ecip0516/2005021556.html |
| Ετικέτες: |
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| 001 | 1/31231 | ||
| 008 | 061030s2006 njua 001 0deng | ||
| 020 | |a 0471703591 | ||
| 035 | |l 33533 | ||
| 040 | |a DLC |b GR-PeUP | ||
| 082 | 0 | 0 | |a 658.7'8 ACN |
| 110 | 2 | |a ACNielsen Company. | |
| 245 | 1 | 0 | |a Consumer-centric category management : |b how to increase profits by managing categories based on consumer needs / |c ACNielsen, with John Karolefski and Al Heller |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c c2006 | ||
| 300 | |a xi, 356 σ. : |b εικ. ; |c 24 εκ. | ||
| 500 | |a Περιέχει ευρετήριο | ||
| 650 | 4 | |a Retail trade |x Management. | |
| 650 | 4 | |a Consumers preferences. | |
| 700 | 1 | |a Karolefski, John. | |
| 700 | 1 | |a Heller, Al. | |
| 852 | |a INST |b UNIPILB |c MAIN |e 20061030 |h 658.7'8 ACN |p 00151341 |q 00151341 |t LOAN |y 0 |4 1 | ||
| 856 | 4 | 1 | |3 Πίνακας περιεχομένων : |u http://www.loc.gov/catdir/toc/ecip0516/2005021556.html |
| 856 | 4 | |d /webopac/covers/02/33533_0471703591.jpg | |