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|a 1578513359 (alk. paper)
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|l 39296
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|a DLC
|c GR-PeUP
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|a 658.4΄063 MAS
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| 100 |
1 |
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|a Mason, Heidi,
|d 1952-
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| 245 |
1 |
4 |
|a The venture imperative :
|b a new model for corporate innovation /
|c Heidi Mason, Tim Rohner.
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| 260 |
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|a Boston, Mass. :
|b Harvard Business School Press,
|c c2002.
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| 300 |
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|a xiv, 358 σ. :
|b εικ. ;
|c 25 εκ.
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| 504 |
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|a Περιέχει βιβλιογραφία (σ. 341-344) και ευρετήριο.
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| 505 |
0 |
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|a Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
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| 650 |
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4 |
|a Venture capital.
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| 650 |
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4 |
|a Technological innovations
|x Finance.
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| 700 |
1 |
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|a Rohner, Tim,
|d 1961-
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| 852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20090212
|h 658.4΄063 MAS
|p 00157641
|q 00157641
|t LOAN
|y 4
|x 20171009
|4 1
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| 856 |
4 |
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|d /webopac/covers/02/39296_1578513359.jpg
|z (alk. paper)
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