The venture imperative : a new model for corporate innovation /
| Κύριος συγγραφέας: | Mason, Heidi, 1952- |
|---|---|
| Άλλοι συγγραφείς: | Rohner, Tim, 1961- |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Boston, Mass. :
Harvard Business School Press,
c2002.
|
| Ταξινομικός αριθμός: |
658.4΄063 MAS |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Laying the foundation for innovation. The venture imperative, a new model for corporate innovation
- The fear of venturing, shedding the misconceptions
- Battling corporate antibodies, prescriptions for success
- Building the business of building businesses, creating the VBO
- A guide for venturing. Stage 1, the venture vision : validating the concept
- Stage 2, the alpha offering : building while planning
- Stage 3, the beta offering : testing the waters
- Stage 4, the market offering : calibrating and expanding
- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO
- Corporate venturing, a new context for value.