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120517s2008 enka b 001 0 eng |
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|a 9780470725092 (hbk.)
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| 020 |
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|a 9780470694275 (pbk.)
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|l 45382
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|a DLC
|c GR-PeUP
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|a 658.8΄02 STR
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| 245 |
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|a Strategic market creation :
|b a new perspective on marketing and innovation management /
|c edited by Karin Tollin and Antonella Caru.
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| 260 |
|
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|a Chichester [England] ;
|a Hoboken, NJ :
|b Wiley,
|c c2008.
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| 300 |
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|a xxiv, 439 σ. :
|b εικ. ;
|c 25 εκ.
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| 504 |
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|a Περιέχει βιβλιογραφία και ευρετήριο.
|
| 650 |
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4 |
|a Marketing
|x Management.
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| 650 |
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4 |
|a Product management.
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| 700 |
1 |
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|a Tollin, Karin.
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| 700 |
1 |
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|a Caru, Antonella.
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| 852 |
|
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|a INST
|b UNIPILB
|c MAIN
|e 20120517
|h 658.8΄02 STR
|p 00165412
|q 00165412
|t LOAN
|y 0
|4 1
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| 856 |
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|d /webopac/covers/03/45382_9780470725092.jpg
|z (hbk.)
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| 856 |
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|d /webopac/covers/03/45382_9780470694275.jpg
|z (pbk.)
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