Persuasive technology using computers to change what we think and do /
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...
| Κύριος συγγραφέας: | Fogg, B. J. |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Amsterdam ; Boston :
Morgan Kaufmann Publishers,
c2003.
|
| Σειρά: |
Morgan Kaufmann series in interactive technologies.
|
| Θέματα: | |
| Διαθέσιμο Online: |
http://www.sciencedirect.com/science/book/9781558606432 |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Foreword by Philip Zimbardo, Ph. D
- Preface
- Introduction: Persuasion in the Digital Age
- Chapter 1: Overview of Captology
- Chapter 2: The Functional Triad: Computers in Persuasive Roles
- Chapter 3: Computers as Persuasive Tools
- Chapter 4: Computers as Persuasive Media: Simulation
- Chapter 5: Computers as Persuasive Social Actors
- Cbapter 6: Credibility and Computers
- Chapter 7: Credibility and the World Wide Web
- Chapter 8: Increasing Persuasion Through Mobility and Connectivity
- Chapter 9: The Ethics of Persuasive Technology
- Chapter 10: Captology: Looking Forward
- Appendix: Summary of Principles
- Figure Credits
- Index
- About the Author.
- Foreword / Philip Zimbardo
- Preface
- Introduction: Persuasion in the digital age
- Overview of captology
- The functional triad : computers in persuasive roles
- Computers as persuasive tools
- Computers as persuasive media : simulation
- Computers as persuasive social actors
- Credibility and computers
- Credibility and the World Wide Web
- Increasing persuasion through mobility and connectivity
- The ethics of persuasive technology
- Captology : looking forward
- Appendix: Summary of principles.