Persuasive technology using computers to change what we think and do /
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...
| Κύριος συγγραφέας: | Fogg, B. J. |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Amsterdam ; Boston :
Morgan Kaufmann Publishers,
c2003.
|
| Σειρά: |
Morgan Kaufmann series in interactive technologies.
|
| Θέματα: | |
| Διαθέσιμο Online: |
http://www.sciencedirect.com/science/book/9781558606432 |
| Ετικέτες: |
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