The persona lifecycle keeping people in mind throughout product design /
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using...
| Κύριος συγγραφέας: | Pruitt, John. |
|---|---|
| Άλλοι συγγραφείς: | Adlin, Tamara. |
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Amsterdam ; Boston :
Elsevier :
c2006.
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| Σειρά: |
Morgan Kaufmann series in interactive technologies.
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| Θέματα: | |
| Διαθέσιμο Online: |
http://www.sciencedirect.com/science/book/9780125662512 |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- The next frontier for user-centered design : making user representations more usable
- The persona lifecycle : a framework for the persona approach
- Phase 1: Family planning (planning a persona effort)
- Phase 2: Conception & gestation (creating personas)
- Phase 3: Birth & maturation (launching and communicating personas)
- Phase 4: Adulthood (using personas)
- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas)
- Contributed chapters: Users, roles and personas / by Larry Constantine
- Storytelling and narrative / by Whitney Quesenbery
- Reality and design maps / by Tamara Adlin & Holly Jamesen
- Marketing versus design personas / by Bob Barlow-Busch
- Why personas work : the psychological evidence / by Jonathan Grudin
- Appendix A: G4K organizational archetype and sample persona
- Appendix B: Example personas from real projects
- Appendix C: Sample image release form.