Contemporary strategy analysis : text and cases.
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to r...
| Κύριος συγγραφέας: | Grant, Robert M., 1948- |
|---|---|
| Corporate συγγραφέας: | Ebooks Corporation. |
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Hoboken :
John Wiley Inc,
2014.
|
| Έκδοση: | 8th ed. |
| Ταξινομικός αριθμός: |
658.4/012 |
| Θέματα: | |
| Διαθέσιμο Online: |
http://patron.eb20.com/AccessTitle/ISBN/9781118591079 |
| Ετικέτες: |
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| 020 | |a 9781119941897 (print) | ||
| 020 | |a 9781118591079 (electronic bk.) | ||
| 035 | |a EBL2006086 |l 49044 | ||
| 040 | |a AU-PeEL |c AU-PeEL |d AU-PeEL | ||
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| 100 | 1 | |a Grant, Robert M., |d 1948- | |
| 245 | 1 | 0 | |a Contemporary strategy analysis : |b text and cases. |h [electronic resource]. |
| 250 | |a 8th ed. | ||
| 260 | |a Hoboken : |b John Wiley Inc, |c 2014. | ||
| 300 | |a 844 p. | ||
| 505 | 0 | |a Cover; Title Page; Copyright; Brief Contents; Contents; Preface to Eighth Edition; Guide to Web Resources; Part I: Introduction; 1: The Concept of Strategy; Introduction and Objectives; The Role of Strategy in Success; The Basic Framework for Strategy Analysis; Strategic Fit; A Brief History of Business Strategy; Origins and Military Antecedents; From Corporate Planning to Strategic Management; Strategy Today; What Is Strategy?; Why Do Firms Need Strategy?; Where Do We Find Strategy?; Corporate and Business Strategy; Describing Strategy; How Is Strategy Made? The Strategy Process | |
| 505 | 8 | |a Design versus EmergenceThe Role of Analysis in Strategy Formulation; Strategic Management of Not-For-Profit Organizations; Summary; Self-Study Questions; Notes; Part II: The Tools of Strategy Analysis; 2: Goals, Values, and Performance; Introduction and Objectives; Strategy as a Quest for Value; Value for Whom? Shareholders versus Stakeholde | |
| 520 | |a Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations. Contemporary Strategy Analysis, Text and Cases 8th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. | ||
| 533 | |a Electronic reproduction. |n Available via World Wide Web. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 4 | |a Strategic planning. | |
| 655 | 7 | |a Electronic books |2 lcsh | |
| 710 | 2 | |a Ebooks Corporation. | |
| 776 | 1 | |z 9781119941897 | |
| 852 | |a INST |b UNIPILB |c EBOOKS |e 20200921 |p 00b49044 |q 00b49044 |t ONLINE |y 0 | ||
| 856 | 4 | 0 | |u http://patron.eb20.com/AccessTitle/ISBN/9781118591079 |
| 856 | 4 | |d /webopac/covers/03/49044_9781119941897.jpg |z (print) | |