Contemporary strategy analysis : text and cases.
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to r...
| Κύριος συγγραφέας: | Grant, Robert M., 1948- |
|---|---|
| Corporate συγγραφέας: | Ebooks Corporation. |
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Hoboken :
John Wiley Inc,
2014.
|
| Έκδοση: | 8th ed. |
| Ταξινομικός αριθμός: |
658.4/012 |
| Θέματα: | |
| Διαθέσιμο Online: |
http://patron.eb20.com/AccessTitle/ISBN/9781118591079 |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
Πίνακας περιεχομένων:
- Cover; Title Page; Copyright; Brief Contents; Contents; Preface to Eighth Edition; Guide to Web Resources; Part I: Introduction; 1: The Concept of Strategy; Introduction and Objectives; The Role of Strategy in Success; The Basic Framework for Strategy Analysis; Strategic Fit; A Brief History of Business Strategy; Origins and Military Antecedents; From Corporate Planning to Strategic Management; Strategy Today; What Is Strategy?; Why Do Firms Need Strategy?; Where Do We Find Strategy?; Corporate and Business Strategy; Describing Strategy; How Is Strategy Made? The Strategy Process
- Design versus EmergenceThe Role of Analysis in Strategy Formulation; Strategic Management of Not-For-Profit Organizations; Summary; Self-Study Questions; Notes; Part II: The Tools of Strategy Analysis; 2: Goals, Values, and Performance; Introduction and Objectives; Strategy as a Quest for Value; Value for Whom? Shareholders versus Stakeholde