Contemporary strategy analysis : text and cases edition.
Brings together the text with an updated collection of 20+ case studies Introduces students to the core concepts and principles of strategy Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice Includes access to high quality case and author vid...
| Κύριος συγγραφέας: | Grant, Robert M., 1948- |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Hoboken :
John Wiley Inc,
2016.
|
| Έκδοση: | 9th ed. |
| Θέματα: | |
| Διαθέσιμο Online: |
http://patron.eb20.com/AccessTitle/ISBN/9781119126515 |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Cover; Title Page; Copyright Page; Dedication; Brief Contents; Contents; Preface to Ninth Edition; PART I INTRODUCTION; 1 The Concept of Strategy; Introduction and Objectives; The Role of Strategy in Success; The Basic Framework for Strategy Analysis; A Brief History of Business Strategy; Strategy Today; How Is Strategy Made? The Strategy Process; Strategic Management of Not-For-Profit Organizations; Summary; Self-Study Questions; Notes; PART II THE TOOLS OF STRATEGY ANALYSIS; 2 Goals, Values, and Performance; Introduction and Objectives; Strategy as a Quest for Value
- Putting Performance Analysis into PracticeBeyond Profit: Values and Corporate Social Responsibility; Beyond Profit: Strategy and Real Options; Summary; Self-Study Questions; Notes; 3 Industry Analysis: The Fundamentals; Introduction and Objectives; From Environmental Analysis to Industry Analysis; Analyzing Industry Attractiveness; Applying Industry Analysis