Contemporary strategy analysis /

Κύριος συγγραφέας: Grant, Robert M., 1948-
Μορφή: Βιβλίο
Γλώσσα: English
Στοιχεία έκδοσης: Hoboken, NJ : John Wiley & Sons, 2010.
Έκδοση: 7th ed.
Ταξινομικός αριθμός: 658.4012 GRA
Θέματα:
Διαθέσιμο Online: http://www.loc.gov/catdir/enhancements/fy0917/2009025382-d.html
http://www.loc.gov/catdir/enhancements/fy0917/2009025382-t.html
Inhaltsverzeichnis
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100 1 |a Grant, Robert M.,  |d 1948- 
245 1 0 |a Contemporary strategy analysis /  |c Robert M. Grant. 
250 |a 7th ed. 
260 |a Hoboken, NJ :  |b John Wiley & Sons,  |c 2010. 
300 |a xv, 499 σ. :  |b εικ. ;  |c 25 εκ. 
504 |a Περιέχει βιβλιογραφία και ευρετήριο. 
505 0 |a The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management. 
650 0 |a Strategic planning. 
650 4 |a Στρατηγικός σχεδιασμός. 
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856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0917/2009025382-d.html 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/enhancements/fy0917/2009025382-t.html 
856 4 |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018740740&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA  |z Inhaltsverzeichnis