Contemporary strategy analysis /
| Κύριος συγγραφέας: | Grant, Robert M., 1948- |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Hoboken, NJ :
John Wiley & Sons,
2010.
|
| Έκδοση: | 7th ed. |
| Ταξινομικός αριθμός: |
658.4012 GRA |
| Θέματα: | |
| Διαθέσιμο Online: |
http://www.loc.gov/catdir/enhancements/fy0917/2009025382-d.html http://www.loc.gov/catdir/enhancements/fy0917/2009025382-t.html Inhaltsverzeichnis |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- The concept of strategy
- Goals, values, and performance
- Industry analysis : the fundamentals
- Further topics in industry and competitive analysis
- Analyzing resources and capabilities
- Developing resources and capabilities
- Organization structure and management systems : the fundamentals of strategy implementation
- The nature and sources of competitive advantage
- Cost advantage
- Differentiation advantage
- Industry evolution and strategic change
- Technology-based industries and the management of innovation
- Competitive advantage in mature industries
- Vertical integration and the scope of the firm
- Global strategies and the multinational corporation
- Diversification strategy
- Implementing corporate strategy : managing the multibusiness corporation
- Current trends in strategic management.