The strategic and operational planning of marketing /
| Κύριος συγγραφέας: | Greenley, Gordon E. |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
London ; New York :
McGraw-Hill Book Co.,
c1986.
|
| Σειρά: |
The McGraw-Hill Marketing Series.
|
| Ταξινομικός αριθμός: |
658.8'02 GR |
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/6691 | ||
| 008 | 860103s1986 enka b 00110 eng | ||
| 020 | |a 0070841543 | ||
| 035 | |l 6988 | ||
| 040 | |a DLC |b GR-PeUP | ||
| 082 | 0 | 0 | |a 658.8'02 GR |
| 100 | 1 | |a Greenley, Gordon E. | |
| 245 | 1 | 4 | |a The strategic and operational planning of marketing / |c Gordon E. Greenley. |
| 260 | |a London ; |a New York : |b McGraw-Hill Book Co., |c c1986. | ||
| 300 | |a xii, 252 p. : |b ill. ; |c 25 cm. | ||
| 490 | 1 | |a The McGraw-Hill Marketing Series ; | |
| 504 | |a Includes bibliographies and indexes. | ||
| 650 | 4 | |a Marketing |x Management. | |
| 650 | 4 | |a Marketing. | |
| 830 | |a The McGraw-Hill Marketing Series. | ||
| 852 | |a INST |b UNIPILB |c MAIN |e 20040709 |h 658.8'02 GR |p 00119146 |q 00119146 |t LOAN |y 0 |4 1 | ||