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740208s1974 nyua b 00110 eng |
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|a 0070465282
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|l 7057
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|a DLC
|c GR-PeUP
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|a 659.1'0973 NI
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1 |
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|a Nicosia, Francesco M.
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| 245 |
1 |
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|a Advertising, management, and society:
|b a business point of view /
|c [Edited by] Francesco M. Nicosia.
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| 260 |
0 |
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|a New York :
|b McGraw-Hill,
|c [1974]
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| 300 |
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|a xx, 386 σ. :
|b εικ. ;
|c 24 εκ.
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| 500 |
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|a A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
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| 500 |
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|a Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
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| 504 |
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|a Περιέχει βιβλιογραφία.
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| 650 |
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4 |
|a Advertising
|z United States.
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| 650 |
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4 |
|a Advertising.
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| 710 |
2 |
0 |
|a University of California, Berkeley.
|b Graduate School of Business Administration.
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| 710 |
1 |
0 |
|a United States.
|b Federal Trade Commission.
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| 852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 659.1'0973 NI
|p 00110940
|q 00110940
|t LOAN
|y 0
|4 1
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