Motivation in advertising : motives that make people buy /
| Κύριος συγγραφέας: | Martineau, Pierre. |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
New York :
McGraw-Hill,
1957.
|
| Σειρά: |
McGraw-Hill Series in Advertising and Selling.
|
| Ταξινομικός αριθμός: |
659.1 MA |
| Θέματα: | |
| Ετικέτες: |
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| 082 | 0 | 0 | |a 659.1 MA |
| 100 | 1 | |a Martineau, Pierre. | |
| 245 | 1 | 0 | |a Motivation in advertising : |b motives that make people buy / |c Pierre Martineau. |
| 260 | |a New York : |b McGraw-Hill, |c 1957. | ||
| 300 | |a 210 σ. : |b εικ.; |c 24 εκ. | ||
| 490 | 1 | |a McGraw-Hill Series in Advertising and Selling ; | |
| 650 | 4 | |a Advertising |x Psychological aspects. | |
| 650 | 4 | |a Advertising. | |
| 830 | |a McGraw-Hill Series in Advertising and Selling. | ||
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