Advertising : its role in modern marketing /
| Κύριος συγγραφέας: | Dunn, Samuel Watson, 1918- |
|---|---|
| Άλλοι συγγραφείς: | Barban, Arnold M. |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
[Hinsdale, Ill.] :
Dryden Press,
c1978.
|
| Έκδοση: | 4th ed. |
| Σειρά: |
The Dryden Press series in marketing.
|
| Ταξινομικός αριθμός: |
659.1 DU |
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00780nam a2200229 i 4500 | ||
|---|---|---|---|
| 001 | 1/8627 | ||
| 008 | 780516s1978 ilua b 00110 eng | ||
| 020 | |a 0030143411 | ||
| 035 | |l 8947 | ||
| 040 | |a DLC |b GR-PeUP | ||
| 082 | 0 | 0 | |a 659.1 DU |
| 100 | 1 | |a Dunn, Samuel Watson, |d 1918- | |
| 245 | 1 | 0 | |a Advertising : |b its role in modern marketing / |c S. Watson Dunn, Arnold M. Barban. |
| 250 | |a 4th ed. | ||
| 260 | |a [Hinsdale, Ill.] : |b Dryden Press, |c c1978. | ||
| 300 | |a xix, 741 p. : |b ill. ; |c 27 cm. | ||
| 490 | 1 | |a The Dryden Press series in marketing ; | |
| 504 | |a Includes bibliographies and index. | ||
| 650 | 4 | |a Advertising. | |
| 700 | 1 | |a Barban, Arnold M. | |
| 830 | |a The Dryden Press series in marketing. | ||
| 852 | |a INST |b UNIPILB |c MAIN |e 20040709 |h 659.1 DU |p 00106011 |q 00106011 |t LOAN |y 0 |4 1 | ||