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961024s1997 enka b 00110 eng |
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|a 0132613638
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|l 9878
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|a DLC
|b GR-PeUP
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|a 658.8 KO
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| 100 |
1 |
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|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Marketing management :
|b analysis, planning,Implementation,and control /
|c Philip Kotler.
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| 250 |
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|a 9th ed.
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| 260 |
0 |
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|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c c1997.
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| 300 |
|
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|a xl, 829 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
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|a Includes bibliographical references and indexes.
|
| 650 |
|
4 |
|a Marketing
|x Management.
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| 650 |
|
4 |
|a Management
|x Marketing.
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| 852 |
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|a INST
|b UNIPILB
|c MAIN
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| 852 |
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|b UNIPILB
|c MAIN
|e 20040709
|h 658.8 KO
|p 00125309
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| 856 |
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|d /webopac/covers/03/9878_0132613638.jpg
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