Consumer behavior and the practice of marketing /
| Κύριος συγγραφέας: | Runyon, Kenneth E. |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Columbus :
C. E. Merrill Pub. Co.,
1980
|
| Έκδοση: | 2nd ed. |
| Ταξινομικός αριθμός: |
658.8 RU |
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00711cam a22002171 4500 | ||
|---|---|---|---|
| 001 | 1/9801 | ||
| 008 | 030527s1980 enk 0 11 eng d | ||
| 020 | |a 0675081599 | ||
| 035 | |l 10136 | ||
| 040 | |a DLC |b GR-PeUP | ||
| 082 | 0 | 0 | |a 658.8 RU |
| 100 | 1 | |a Runyon, Kenneth E. | |
| 245 | 1 | 0 | |a Consumer behavior and the practice of marketing / |c Kenneth E. Runyon |
| 250 | |a 2nd ed. | ||
| 260 | |a Columbus : |b C. E. Merrill Pub. Co., |c 1980 | ||
| 300 | |a xv, 486 p. : |b ill. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Consumers. | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Marketing research. | |
| 852 | |a INST |b UNIPILB |c MAIN |e 20040719 |h 658.8 RU |p 00112296 |q 00112296 |t LOAN |y 0 |4 1 | ||