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090212s2006 enka b 001 0 eng d |
| 020 |
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|a 0471743151 (cloth)
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| 035 |
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|l 39298
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| 040 |
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|a DLC
|c GR-PeUP
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| 082 |
0 |
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|a 658.8΄343 LOY
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| 245 |
0 |
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|a Loyalty myths :
|b hyped strategies that will put you out of business-- and proven tactics that really work /
|c Timothy L. Keiningham [et al.].
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| 260 |
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2006.
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| 300 |
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|a xvii, 254 σ. :
|b εικ. ;
|c 24 εκ.
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| 505 |
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|a Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
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| 650 |
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4 |
|a Customer loyalty.
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| 700 |
1 |
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|a Keiningham, Timothy L.
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| 852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20090212
|h 658.8΄343 LOY
|p 00157655
|q 00157655
|t LOAN
|y 4
|x 20171009
|4 1
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| 856 |
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|d /webopac/covers/02/39298_0471743151.jpg
|z (cloth)
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