Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work /
| Άλλοι συγγραφείς: | Keiningham, Timothy L. |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Hoboken, N.J. :
John Wiley & Sons,
c2006.
|
| Ταξινομικός αριθμός: |
658.8΄343 LOY |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Loyalty myths that subvert company goals
- Loyalty myths contaminating company management practices
- Myths about customers: their needs, behaviors and referrals
- Myths concerning loyalty programs
- Myths about loyalty, share of business, and profitability
- Loyalty myths regarding employees
- The foundations of customer loyalty
- The right way to manage for customer loyalty.