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01666cam a2200289 a 4500 |
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090617s2010 maua b 001 0 eng |
| 020 |
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|a 9780240812380
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| 020 |
|
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|a 0240812387
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| 035 |
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|l 46624
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| 040 |
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|a DLC
|c DLC
|d GR-PeUP
|
| 082 |
0 |
0 |
|a 780.68΄8 HUT
|
| 100 |
1 |
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|a Hutchison, Thomas W.
|q (Thomas William).
|
| 245 |
1 |
0 |
|a Record label marketing /
|c Tom Hutchison, Amy Macy, Paul Allen.
|
| 250 |
|
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|a 2η έκδοση.
|
| 260 |
|
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|a Burlington, MA :
|b Focal Press,
|c c2010.
|
| 300 |
|
|
|a xii, 449 σ. :
|b εικ. ;
|c 24 εκ.
|
| 504 |
|
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|a Περιέχει βιβλιογραφία και ευρετήριο.
|
| 505 |
0 |
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|a Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
|
| 650 |
|
4 |
|a Music trade.
|
| 650 |
|
4 |
|a Sound recordings
|x Marketing.
|
| 650 |
|
4 |
|a Sound recording industry.
|
| 700 |
1 |
|
|a Macy, Amy.
|
| 700 |
1 |
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|a Allen, Paul.
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| 852 |
|
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|a INST
|b UNIPILB
|c MAIN
|e 20130719
|h 780.68΄8 HUT
|p 00169433
|q 00169433
|t LOAN
|y 4
|x 20180105
|4 1
|
| 856 |
4 |
|
|d /webopac/covers/03/46624_9780240812380.jpg
|
| 856 |
4 |
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|d /webopac/covers/03/46624_0240812387.jpg
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