Record label marketing /
| Κύριος συγγραφέας: | Hutchison, Thomas W. |
|---|---|
| Άλλοι συγγραφείς: | Macy, Amy., Allen, Paul. |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Burlington, MA :
Focal Press,
c2010.
|
| Έκδοση: | 2η έκδοση. |
| Ταξινομικός αριθμός: |
780.68΄8 HUT |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Marketing concepts and definitions
- Markets, market segmentation, and consumber behavior
- The U.S. industry numbers
- Marketing research
- Record label operations
- The profit and loss statement
- Soundscan and the music business
- How radio works
- Charts, airplay, and promotion
- Publicity of recorded music
- Advertising in the recording industry
- Music distribution and retailing
- Grassroots marketing
- New media marketing
- Music videos
- The international recording industry
- Tour support and promotional touring
- Strategic marketing and special products
- The recording industry of the future
- The marketing plan.