| Περιγραφή τεκμηρίου: |
Κεφάλαια :The modern concept of marketing - Identification and classification of markets - Planning the product line - Efficient distribution of products and services - Pricing products and services - Marketing research in the modern company - Planning the marketing program - Organization and staffing - Controlling marketing operations - Marketing management - The marketing mix - Selling and sales management - Market communications - Customer services - Financing marketing operations - Packaging - Ethical and legal aspects of marketing - Application of the sciences to marketing - Specialty marketing - International marketing.
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| Φυσική περιγραφή: |
1 τ. (αρίθμηση σελίδων ποικίλλει) : εικ., πίν., διαγρ. ; 23 εκ.
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| Βιβλιογραφία: |
Περιέχει βιβλιογραφίες και ευρετήριο.
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| ISBN: |
070088381
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