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160929t1970 nyu bi 00110 eng d |
| 020 |
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|a 070088381
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| 035 |
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|l 49654
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| 040 |
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|a DLC
|b GR-PeUP
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| 082 |
0 |
0 |
|a 658.8 ΗΑΝ
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| 245 |
0 |
0 |
|a Handbook of modern marketing /
|c Victor P. Buell editor-in-chief ; Carl Heyel coordinating editor.
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| 260 |
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|a New York :
|b McGraw-Hill,
|c c1970.
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| 300 |
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|a 1 τ. (αρίθμηση σελίδων ποικίλλει) :
|b εικ., πίν., διαγρ. ;
|c 23 εκ.
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| 500 |
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|a Κεφάλαια :The modern concept of marketing - Identification and classification of markets - Planning the product line - Efficient distribution of products and services - Pricing products and services - Marketing research in the modern company - Planning the marketing program - Organization and staffing - Controlling marketing operations - Marketing management - The marketing mix - Selling and sales management - Market communications - Customer services - Financing marketing operations - Packaging - Ethical and legal aspects of marketing - Application of the sciences to marketing - Specialty marketing - International marketing.
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| 504 |
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|a Περιέχει βιβλιογραφίες και ευρετήριο.
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| 650 |
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4 |
|a Μάρκετινγκ.
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| 650 |
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4 |
|a Marketing.
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| 700 |
1 |
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|a Buell, Victor P.
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| 700 |
1 |
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|a Heyel, Carl.
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| 852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20160929
|h 658.8 ΗΑΝ
|p 00176196
|q 00176196
|t LOAN
|y 0
|4 1
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