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01319nam a2200337 a 4500 |
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1/48612 |
| 008 |
190410s2012 gr adf bi 00100 eng |
| 020 |
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|a 9780077131715
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| 020 |
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|a 0077131711
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| 035 |
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|l 51610
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| 040 |
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|a GR-PeUP
|
| 082 |
0 |
0 |
|a 658.8 WIL
|
| 100 |
1 |
|
|a Wilson, Alan.
|
| 245 |
1 |
0 |
|a Services marketing ;
|b integrating custumer focus across the firm /
|c Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a London :
|b McGraw-Hill Education,
|c 2012.
|
| 300 |
|
|
|a xxv, 559 σ. :
|b έγχρ. εικ., πίν., σχ. ;
|c 28 εκ.
|
| 504 |
|
|
|a Περιέχει βιβλιογραφίκές παραπομπές και ευρετήριο.
|
| 650 |
|
4 |
|a Marketing.
|
| 650 |
|
4 |
|a Μάρκετινγκ.
|
| 650 |
|
4 |
|a Market studies.
|
| 650 |
|
4 |
|a Service industries
|x Marketing.
|
| 650 |
|
4 |
|a Customer services.
|
| 650 |
|
4 |
|a Υπηρεσίες παροχής υπηρεσιών.
|
| 650 |
|
4 |
|a Υπηρεσίες
|x Μαρκετινγκ.
|
| 700 |
1 |
|
|a Zeithaml, Valarie A.
|
| 700 |
1 |
|
|a Bitner, Mary Jo.
|
| 700 |
1 |
|
|a Gremler, Dwayne D.
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20190410
|h 658.8 WIL
|p 00181101
|q 00181101
|t LOAN
|y 0
|4 1
|
| 856 |
4 |
|
|d /webopac/covers/03/51610_9780077131715.jpg
|
| 856 |
4 |
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|d /webopac/covers/03/51610_0077131711.jpg
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