Marketing a new product : its planning, development, and control /
| Κύριος συγγραφέας: | Hisrich, Robert D. |
|---|---|
| Άλλοι συγγραφείς: | Peters, Michael P. |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Menlo Park, Calif. :
Benjamin/Cummings Pub. Co.,
c1978.
|
| Ταξινομικός αριθμός: |
658.8 HI |
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
| LEADER | 00746nam a2200217 i 4500 | ||
|---|---|---|---|
| 001 | 1/8949 | ||
| 008 | 780914s1978 caua b 00110 eng | ||
| 020 | |a 0805341021 | ||
| 035 | |l 9271 | ||
| 040 | |a DLC |b GR-PeUP | ||
| 082 | 0 | 0 | |a 658.8 HI |
| 100 | 1 | |a Hisrich, Robert D. | |
| 245 | 1 | 0 | |a Marketing a new product : |b its planning, development, and control / |c Robert D. Hisrich, Michael P. Peters. |
| 260 | 0 | |a Menlo Park, Calif. : |b Benjamin/Cummings Pub. Co., |c c1978. | |
| 300 | |a ix, 358 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographies and indexes. | ||
| 650 | 4 | |a New products. | |
| 650 | 4 | |a Product management. | |
| 650 | 4 | |a Marketing. | |
| 700 | 1 | |a Peters, Michael P. | |
| 852 | |a INST |b UNIPILB |c MAIN |e 20040709 |h 658.8 HI |p 00110465 |q 00110465 |t LOAN |y 0 |4 1 | ||