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090212s2006 enka b 001 0 eng d |
| 020 |
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|a 1591397839
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| 020 |
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|a 9781591397830
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| 035 |
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|l 39306
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| 040 |
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|a DLC
|c GR-PeUP
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| 082 |
0 |
0 |
|a 658.15΄54 REI
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| 100 |
1 |
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|a Reichheld, Frederick F.
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| 245 |
1 |
4 |
|a The ultimate question :
|b driving good profits and true growth /
|c Fred Reichheld.
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| 260 |
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|a Boston, Mass. :
|b Harvard Business School Press,
|c c2006.
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| 300 |
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|a xi, 211 σ. :
|b εικ. ;
|c 25 εκ.
|
| 504 |
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|a Περιέχει βιβλιογραφία (σ. 197-198) και ευρετήριο.
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| 505 |
0 |
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|a Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number.
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| 650 |
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4 |
|a Customer relations.
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| 650 |
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4 |
|a Consumer satisfaction.
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| 650 |
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4 |
|a Customer loyalty.
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| 650 |
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4 |
|a Employee motivation.
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| 650 |
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4 |
|a Employee loyalty.
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| 650 |
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4 |
|a Leadership.
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| 650 |
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4 |
|a Success in business.
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| 852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20090212
|h 658.15΄54 REI
|p 00157653
|q 00157653
|t LOAN
|y 4
|x 20171009
|4 1
|
| 856 |
4 |
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|d /webopac/covers/02/39306_1591397839.jpg
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| 856 |
4 |
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|d /webopac/covers/02/39306_9781591397830.jpg
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