The ultimate question : driving good profits and true growth /
| Κύριος συγγραφέας: | Reichheld, Frederick F. |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Boston, Mass. :
Harvard Business School Press,
c2006.
|
| Ταξινομικός αριθμός: |
658.15΄54 REI |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Why the ultimate question works
- Bad profits, good profits, and the ultimate question
- The measure of success
- How the Net Promoter Score (NPS) can drive growth
- How to measure responses
- The enterprise story: measuring what matters
- Why satisfaction surveys fail
- The rule of measurement
- Becoming good enough to grow
- Design winning customer strategies
- Deliver: building an organization that creates promoters
- Develop a community of promoters: by listening
- One goal, one number.