Creating and managing superior customer value
| Άλλοι συγγραφείς: | Woodside, Arch G., Golfetto, Francesca., Gibbert, Michael. |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Greenwich, Conn. :
JAI Press,
c2008.
|
| Σειρά: |
Advances in business marketing ;
14. |
| Θέματα: | |
| Διαθέσιμο Online: |
http://www.sciencedirect.com/science?_ob=PublicationURL&_tockey=%23TOC%2313051%232008%23999859999%23730075%23FLA%23&_cdi=13051&_pubType=BS&_auth=y&_acct=C000061474&_version=1&_urlVersion=0&_userid=3828026&md5=0de3f4edda1d7df9eab75001955c6b36 |
| Ετικέτες: |
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| LEADER | 01264nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 1/36882 | ||
| 008 | 090219s2008 ctu 000 0 eng d | ||
| 020 | |a 9781848551725 | ||
| 035 | |l 39476 | ||
| 040 | |a GR-PeUP | ||
| 041 | |a eng | ||
| 245 | 0 | 0 | |a Creating and managing superior customer value |h [electronic resource] / |c edited by Arch G. Woodside, Francesca Golfetto and Michael Gibbert. |
| 260 | |a Greenwich, Conn. : |b JAI Press, |c c2008. | ||
| 300 | |a Ένα html e-book. | ||
| 490 | 1 | |a Advances in business marketing, |x 0894-5969 ; | |
| 533 | |a Ηλεκτρονικό βιβλίο |e Τρόπος πρόσβασης μέσω διαδικτύου. | ||
| 650 | 4 | |a Consumers. | |
| 650 | 4 | |a Management. | |
| 700 | 1 | |a Woodside, Arch G. | |
| 700 | 1 | |a Golfetto, Francesca. | |
| 700 | 1 | |a Gibbert, Michael. | |
| 830 | |a Advances in business marketing ; |v 14. | ||
| 852 | |a INST |b UNIPILB |c EBOOKS |e 20100622 |h available online |p 00b39476 |q 00b39476 |t ONLINE |y 0 |4 1 | ||
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| 856 | 4 | |d /webopac/covers/02/39476_9781848551725.jpg | |