Enterprise one to one : tools for competing in the interactive age /
Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs.
| Κύριος συγγραφέας: | Peppers, Don. |
|---|---|
| Άλλοι συγγραφείς: | Rogers, Martha, 1952- |
| Μορφή: | Ηλεκτρονική πηγή |
| Στοιχεία έκδοσης: |
New York :
Currency Doubleday,
1997.
|
| Ταξινομικός αριθμός: |
658.8 PEP |
| Θέματα: | |
| Ετικέτες: |
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| 050 | |a HF5415.127 |b .P465 1997 | ||
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| 100 | 1 | |a Peppers, Don. | |
| 245 | 1 | 0 | |a Enterprise one to one : |b tools for competing in the interactive age / |c Don Peppers and Martha Rogers. |
| 260 | |a New York : |b Currency Doubleday, |c 1997. | ||
| 300 | |a xxv, 436 σ. : |b εικ. ; |c 19 εκ. | ||
| 504 | |a Βιβλιογραφία: σ. 392-414. | ||
| 500 | |a Περιέχει ευρετήριο. | ||
| 505 | |a 1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition -- and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape -- 12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO. | ||
| 520 | |a Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs. | ||
| 650 | 4 | |a Customer relations. | |
| 650 | 4 | |a Market segmentation. | |
| 650 | 4 | |a Relationship marketing. | |
| 650 | 4 | |a Πελατειακές σχέσεις |x Διαχείριση. | |
| 650 | 4 | |a Technological innovations. | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Customer relations |2 nli | |
| 650 | 7 | |a Datenverarbeitung |2 gnd | |
| 650 | 7 | |a Kundenmanagement |2 gnd | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Market segmentation |2 nli | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 7 | |a Relationship marketing |2 nli | |
| 650 | 7 | |a Technological innovations |2 fast | |
| 650 | 7 | |a Technological innovations |2 nli | |
| 650 | 7 | |a Informatietechnologie |2 gtt | |
| 650 | 7 | |a Klantgerichtheid |2 gtt | |
| 650 | 7 | |a Wedijver |2 gtt | |
| 700 | |a Rogers, Martha, |d 1952- | ||
| 852 | |a INST |b UNIPILB |c MAIN |e 20210720 |h 658.8 PEP |p 00183049 |q 00183049 |t LOAN |y 0 |4 1 | ||
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| 960 | |a ΜΑΡΙΑ ΒΕΛ | ||