Enterprise one to one : tools for competing in the interactive age /
Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs.
| Κύριος συγγραφέας: | Peppers, Don. |
|---|---|
| Άλλοι συγγραφείς: | Rogers, Martha, 1952- |
| Μορφή: | Ηλεκτρονική πηγή |
| Στοιχεία έκδοσης: |
New York :
Currency Doubleday,
1997.
|
| Ταξινομικός αριθμός: |
658.8 PEP |
| Θέματα: | |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- 1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age
- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences
- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy
- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition
- and How Not To
- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line
- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization
- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too
- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity
- 9. Community Knowledge: How to Anticipate What Your Customer Wants
- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy
- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape
- 12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer
- 13. Making It: How to Get There from Here
- 14. An Open Letter to the CEO.